Hōʻike noiʻi e pili ana i ke kūlana hoʻomohala a me nā manaʻo hoʻopukapuka o ka ʻoihana ʻeke wahine ma Kina (2022-2029)

Hōʻike noiʻi e pili ana i ke kūlana hoʻomohala a me nā manaʻo hoʻopukapuka o ka ʻoihana ʻeke wahine ma Kina (2022-2029)

Loaʻa nā ʻeke wahine mai ka hoʻokaʻawale ʻana i ke kāne o nā ʻeke, a ua kaupalena ʻia i nā ʻeke e kūlike i nā kūlana nani o nā wahine.ʻO ka ʻeke wahine kekahi o nā mea pono wahine.E like me ka hoʻokaʻawale ʻana i ka home, hiki ke hoʻokaʻawale ʻia i loko o ka ʻeke pōkole, ka ʻeke lōʻihi, ka ʻeke ʻeke, ʻeke ahiahi, ʻeke lima, ʻeke poʻohiwi, ʻeke poʻohiwi, ʻeke ʻelele, ʻeke huakaʻi, ʻeke pahu a me nā ʻeke multi-function e like me ka hana;Wahi a ka mea, hiki ke hoʻokaʻawale ʻia i nā ʻeke ʻili maoli, nā ʻeke ʻili PU, PVC, nā ʻeke kāwele, nā ʻeke ʻili lacquered, nā ʻeke ʻeke lima a me nā ʻeke pulu;E like me keʻano, hiki ke hoʻokaʻawaleʻia i loko o nāʻeke, nāʻeke, nāʻeke poʻohiwi, nāʻeke poʻohiwi, nāʻekeʻelele, nāʻeke, nā pūhaka, nāʻeke hoʻololi, nāʻeke lima, nāʻeke ahiahi, a pēlā aku;Ma ka waeʻano, hiki ke hoʻokaʻawale ʻia i nā ʻeke leʻaleʻa, nā ʻeke ʻeke, nā ʻeke haʻuki, nā ʻeke ʻoihana, nā ʻeke ʻaina, nā ʻeke kī, nā ʻeke makuahine, nā ʻeke hoʻonaninani, nā pōkole, etc.E like me ka hoʻokaʻawale ʻana o ka palupalu a me ka paʻakikī, hiki ke hoʻokaʻawale ʻia i nā ʻeke leʻaleʻa, nā ʻeke semi leisure, nā ʻeke semi a me nā ʻeke.

ʻO nā ʻeke wahine i hana nui ʻia me ka mink, ka lauoho rabbit, canvas, ka ʻili bipi, ka ʻili hipa, ka ʻili PU, PVC, ka ʻili hoʻohālike, ka ʻili synthetic, ka lole pulupulu, ka lole olonā, ka denim, ka hulu, ka lole Oxford, corduroy, ka lole i ulana ʻole ʻia, canvas, polyester , ka ilikai, ka lole nylon, ka lole i ulana ole ia, ka velvet, ka mauu i ulana, ka lole huluhulu, ka siliki, ka lole wai ole, ka mauu, ka lole, ka lole makani makani, ka ili crocodile, ka ili, ka ili nahesa, ka ili puaa, ka pepa, etc.

1, ʻoihana ukana

No ka ʻoihana ukana nā ʻeke wahine.Ua noho mau ka ʻoihana ukana o Kina i kahi kūlana koʻikoʻi ma ka honua.Ua helu ʻia kāna huahana ma mua o 70% o ka māhele honua, a ua noho ʻo ia i kahi kūlana koʻikoʻi ma ka honua.Hōʻike nā ʻikepili pili e ʻoi aku ana ʻo Kina ma mua o 20000 mau mea hana ukana, e hana ana i kahi kokoke i ka hapakolu o nā ukana o ka honua, a ʻo kona ʻano mākeke he nui.Mai 2018 a 2020, e mau ana ka nui o ka mākeke ukana ma kahi o 9000-11500, a ma 2020, ʻo 10081 ka nui o ka mākeke ukana. Eia naʻe, i kēia manawa, he ʻāina nui ʻo Kina i ka hana ʻana i nā ʻeke, me nā huahana i hoʻopaʻa ʻia. ma ka mākeke haʻahaʻa, nāwaliwali ka mana a me ke kumu kūʻai haʻahaʻa.Ma ke ʻano o ka hoʻonui ʻana i ka hoʻohana ʻana, ʻoi aku ka nānā ʻana o nā mea kūʻai aku i ka maikaʻi o ka huahana a me ka ʻike brand o nā ukana.No laila, ʻo ia wale nō ke ala e hoʻomohala hou ai nā ʻoihana ukana Kina ma o ka hoʻohui ʻana i kā lākou pono hana ponoʻī e hana i kā lākou mau ukana ukana.

2、 Mākeke ʻEke Wahine

I nā makahiki i hala iho nei, ke ulu mau nei ka mākeke o nā ʻeke wahine ma Kina.Hōʻike ka ʻikepili i ka nui o ka mākeke o nā ʻeke wahine ma ka mākeke mea kūʻai aku o Kina ma 2019 ua ʻoi aku ma mua o 600 biliona yuan, a ʻoi aku ka nui o ka ulu makahiki ma mua o 10%.A ke alakaʻi ʻia nei e ka piʻi ʻana o ka ʻai a me ka koi, ke hoʻonui mau nei ka nui o ka mākeke ʻeke wahine.Eia naʻe, i ka wā e lawa ai ka manaʻo o ka mākeke, ke holo pū nei kēlā me kēia brand e loaʻa ka ʻāina, e hoʻomaikaʻi ana i kāna hoʻokūkū koʻikoʻi ma ka maikaʻi, ke kumukūʻai, ke ʻano hoʻolālā a me nā ʻano ʻē aʻe, me ka manaʻo e loaʻa nā manawa no ka ulu wikiwiki ʻana i ka mākeke ʻeke wahine kūloko.Eia naʻe, pehea e kū ai ma ka mākeke, e kū i waho o ka hoʻokūkū ma waena o nā hōʻailona he nui, a lanakila i ka lokomaikaʻi o nā mea kūʻai aku ua lilo ia i alakaʻi e ʻimi nei nā ʻeke ʻeke wahine a pau ma Kina.

I kēia manawa, ke hoʻomau nei ka nui o ka noi o ka mākeke peke wahine ma muli o nā kumu aʻe:

ʻO ka mea mua, nui ka waihona mea kūʻai wahine o Kina.Hōʻike ka ʻikepili i ka makahiki 2021, ʻoi aku ka nui o nā wahine ma Kina ma mua o 688 miliona, a hiki i 689.49 miliona, he piʻi o 940000 ma mua o ka makahiki i hala, ʻo 48.81% ka nui o ka heluna kanaka.

ʻO ka lua, ʻoi aku ka ikaika o ka ʻai ʻana o nā wahine.ʻOiai ua pili nui ʻo Kina i ka hoʻomohala ʻana i ka hoʻonaʻauao, ua hoʻonui ʻia ka hapa o nā wahine me ke kēkelē laepua a ʻoi aʻe paha, a ʻoi aku ka nui o nā wahine ʻōpio me nā haʻawina kula kiʻekiʻe ma mua o nā kāne o ia mau makahiki.ʻO nā haʻawina hoʻonaʻauao kiʻekiʻe e wehe i ka ʻike o nā wahine, a ʻoi aku ka ikaika o ko lākou makemake e hoʻoikaika iā lākou iho, a ʻoi aku ka ikaika o ko lākou pono ʻuhane;E like me ka hoʻomaikaʻi ʻana o ka pae hoʻokele waiwai o ka ʻāina, ke piʻi nei ka ikaika a me ka ikaika o ka ʻai ʻana o nā wahine.Hōʻike ka ʻikepili he 97% o nā wahine kūlanakauhale Kina he loaʻa kālā a he 68% o lākou he mau hale.Ma ka makahiki 2022, hiki i ka 8545 yuan ka awelika o ka uku mahina o nā wahine ma ka wahi hana ma Kina.Ke hoʻohālikelike ʻia me ka manawa like ma 2021, e hoʻonui ka uku o nā wahine e 5%, ʻoi aku ka kiʻekiʻe ma mua o ka uku o nā kāne e 4.8%.

ʻO ke kolu, ʻo nā wahine ka mea nui i ka mākeke mea kūʻai aku.Wahi a ka ʻikepili, aia he 400 miliona mau mea kūʻai mai 20-60 mau makahiki ma Kina.ʻO ka nui o nā lilo hoʻohana hoʻopau makahiki a hiki i ka 10 trillion yuan, a ʻoi aku ma mua o 70% o ka mana kūʻai kaiaulu aia i ka lima o nā wahine.Wahi a ka noiʻi mākeke pili, ma lalo o ka huaʻōlelo o ka "ho'ōla i nā maʻi āpau", ʻo nā ʻeke wahine ka mea i alakaʻi i nā mea kūʻai aku ma ka mākeke wahine, a ʻo kā lākou ʻāpana i ka hoʻohana ʻana i nā ʻano wahine i ka mua.

ʻO ka hā, "kona mana" koʻikoʻi i ka mākeke kūʻai.I nā makahiki i hala iho nei, me ka hoʻomaikaʻi ʻana o ka pae kālā a me ka pae hoʻonaʻauao, ʻoi aku ka leo o nā wahine i ka ʻai.Wahi a ke kūʻai aku a JD, ua piʻi ka nui o nā mea hoʻohana wahine i nā makahiki i hala iho nei, a ua hōʻike pū ka mana kūʻai o nā mea hoʻohana wahine i kahi kiʻekiʻe hou.ʻO ka ulu mau ʻana o ka ʻai e hōʻike ana ua pāʻani "lākou" i ka "mana wahine" i ka hoʻonui ʻana i ka ʻai, a ua lilo nā mea kūʻai wahine i iwi kuamoʻo o ka ʻai.ʻO ka mea kūikawā, ʻoi aku ka wikiwiki o nā wahine 30+ a ʻimi i ka maikaʻi o ke ola.Wahi a ka helu helu helu kanaka 2019, ua hiki i ka nui o nā wahine he 30-55 makahiki he 278 miliona.Aia lākou i kahi kūlana ola me ka mana hoʻokele waiwai ikaika a pāʻani i kahi kuleana koʻikoʻi i nā ʻāpana mākeke.

ʻO ka lima, ke piʻi mau nei ka "kona hoʻokele waiwai", a ke hoʻonui nei ka mākeke mea kūʻai wahine.Me ka hoʻomau mau ʻana o ke kaiāulu a me ke komo mau ʻana o nā wahine i nā ʻano moʻomeheu, hoʻokele waiwai, politika a me nā ʻano ʻē aʻe, ʻoi aku ka maikaʻi o ka nohona o nā wahine.ʻAʻole ʻoi aku ka nui o nā wahine i ka "lawelawe" i ko lākou ʻohana, akā ʻoi aku ka makemake e hoʻokomo i ka "hoʻopukapuka pilikino".Wahi a ka noiʻi kūpono, ma kahi o 60% o nā wahine male e hoʻokau iā lākou iho i mua, a ʻo nā kāne a me nā keiki e "lean i hope".ʻO ia ʻano "ala ʻana o ka ʻike" i lawe mai i ka "vitality" i ka mākeke mea kūʻai wahine ma Kina, a ke piʻi mau nei kāna "hoʻokele waiwai".Wahi a ka ʻikepili, ʻo 97% o nā wahine ma Kina ka ikaika nui o ka "kūʻai a kūʻai" i ko lākou mau ʻohana ma 2020, a ʻo ka mākeke wahine wahine ma Kina e ʻoi aku ma mua o 10 trillion yuan.

I ka pōʻaiapili o ka piʻi ʻana o ka "kāna hoʻokele waiwai" ma luna, ke hoʻonui nei ka mākeke mea kūʻai wahine.Wahi a ka hōʻike o ka People's Daily, ua loaʻa iā Kina kahi mākeke wahine wahine o 4.8 trillion yuan ma 2020. ʻO ia hoʻi, ua hoʻopau nā wahine Kina i 4.8 trillion yuan i ka makahiki.Ma ke ʻano he alakaʻi o nā mea kūʻai aku ma ka mākeke wahine, ʻoi aku ka nui o ka mākeke ʻeke wahine.

ʻEhiku ka laha o ka e-commerce.Hāʻawi ke kūʻai pūnaewele i nā wahine i kahi ala ʻai ʻoi aku ka maikaʻi a lawe pū i nā manawa hoʻomohala no nā ʻeke lima wahine.I kēia manawa, ʻoi aku ka nui o nā mea hoʻohana pūnaewele wahine ma Kina ma mua o 500 miliona, a ua ʻōlelo pū ka People's Daily ʻo ka nui o nā mea hoʻohana wahine ma ka e-commerce e like me 70-80%, e hōʻike ana i nā wahine " mana kūʻai loa”.

Hōʻike ka ʻikepili ma Ianuali 2022, ua hiki i ka 582 miliona ka nui o nā mea hoʻohana pūnaewele kelepona wahine, ʻoi aku ka 2.3% i kēlā me kēia makahiki, a ua piʻi ka hapa o ka pūnaewele holoʻokoʻa i 49.3%.ʻO ka awelika o ka mahina hoʻohana o nā mea hoʻohana wahine ma mua o 170 mau hola;ʻOi aku ka hoʻohana pūnaewele ma mua o 1000 yuan, helu no 69.4%.

ʻO ka mea kūikawā, hoʻolaha ola e-commerce.Mai ka makahiki 2018, ua lilo ka ʻoihana e-commerce hoʻolaha ola o Kina i puka makani.Ma 2019, ʻo ka kahe ikaika a me ka wai o KOL e like me Li Jiaqi e hoʻolaha hou i ka hoʻomohala wikiwiki ʻana o ka hoʻolaha e-commerce.I ka makahiki 2020, ua hānau ʻia ke kūlana maʻi maʻi i kahi boom hou i ka "hoʻokele hale" a hoʻoulu i ka ikaika o ka ʻoihana e-commerce.Ua hoʻonui ʻia ka mākeke mākeke e 121% i hoʻohālikelike ʻia me ka makahiki i hala, a hiki i 961 biliona yuan.Ua manaʻo ʻia ʻo ka nui o ka mākeke e-commerce hoʻolaha ola e hiki i 1201.2 biliona yuan i 2021, a e hoʻonui hou aʻe i 1507.3 biliona yuan ma 2022.

I ka makahiki 2020, e piʻi aʻe ka huli ʻana o ka e-commerce hoʻolaha ola o Kina mai 26.8 biliona yuan ma 2017 a i 1288.1 biliona yuan, kahi piʻi o 4700%, me ka hoʻomohala wikiwiki.Ma ka hapa mua o 2021, ʻo ka huli ʻana o ka e-commerce hoʻolaha ola o Kina e hiki i 1094.1 biliona yuan.

I ka manawa like, ua hoʻoikaika ikaika ʻia ka ʻoihana wahine, a ua hōʻoia pū ʻia ka mana hoʻohana wahine ma ka mākeke kūʻai.Hoʻoikaika ʻia e ka mana hoʻohana wahine ikaika, ʻo ka e-commerce hoʻolaha ola, ʻo ia kekahi o nā ʻoihana kūʻai hou, ua pōmaikaʻi pū kekahi.Wahi a ka ʻikepili, ma ʻAukake 2021, ʻoi aku ma mua o 60% o nā mea hoʻohana o ka hoʻolaha e-commerce he wahine.Ma kēia pōʻaiapili, ke komo mau nei nā mea kālepa ʻeke wahine i ke ala.