ʻO ke kūlana hoʻomohala o ka ʻoihana ʻeke lima wahine honua

Nā ʻeke wahine, he huaʻōlelo kēia no ka hoʻokaʻawale kāne kāne o nā ʻeke.ʻO nā ʻeke i loaʻa nā ʻokoʻa kāne a ua kaupalena ʻia i ka nani o nā wahine i kapa ʻia he ʻeke wahine.ʻO nā ʻeke wahine kekahi o nā mea pono no nā wahine.Wahi a ka hoʻokaʻawale ʻana i ka home, ua māhele ʻia i nā hana: nā ʻeke pōkole, nā ʻeke lōʻihi, nā ʻeke hoʻonaninani, nā ʻeke ahiahi, nā ʻeke, nā ʻeke poʻohiwi, nā ʻeke ʻeke, nā ʻeke ʻelele, nā ʻeke huakaʻi, nā ʻeke pahu a me nā ʻeke multifunctional.A i ʻole e like me ka mea: ʻili, ʻili PU, canvas, pulupulu a pēlā aku.ʻO ka hoʻokaʻawale ʻana o nā haole he mea maʻalahi: WALLET wallet, COSMETIC BAG (ʻeke ʻeke), HANDBAG (ʻeke lima), i māhele ʻia i TOTE (ʻeke lima), SHOULDERBAG (ʻeke poʻohiwi), BUCKETBAG (ʻeke ʻeke).
1. ʻO ke kūlana hoʻomohala o ka mākeke ʻoihana lima wahine o ka honua

Wahi a ka "In-depth Research and Development Prospect Analysis Report on the Current Situation of China's Women's Bag Industry (2022-2029)" i hoʻokuʻu ʻia e Guanyan Report Network, i ka makahiki 2021, e hiki aku ka nui o ka mākeke honua o ka ʻeke ʻeke wahine i US. $63.372 biliona.Mai kahi hiʻohiʻona āpana, he kiʻekiʻe ka nui o ka heluna kanaka ma Asia.ʻO nā ʻāpana i hōʻike ʻia e nā ʻoihana e kū mai ana e like me Kina he hapa nui o ka mākeke ʻeke wahine.ʻO ʻAsia hoʻi ka mākeke āpana nui loa o ka honua no nā ʻeke wahine.Eia kekahi, ʻo ʻEulopa a me ʻAmelika Hui Pū ʻIa.ʻO nā ʻāina nā wahi ʻai maʻamau o nā huahana kiʻekiʻe, a ʻo ke kumukūʻai kiʻekiʻe o nā mea kūʻai aku e lilo ai kēia mau wahi i mau mākeke kūloko nui no nā ʻeke wahine, ʻoi aku ka nui o ka mākeke ʻeke wahine kiʻekiʻe.
ʻO ka lua, ke kūlana hoʻomohala mākeke o ka ʻoihana lima lima wahine o Kina
1. Ka nui o ka mākeke
ʻO ka ʻoihana lole lole o koʻu ʻāina kekahi o nā ʻoihana māmā koʻikoʻi ma koʻu ʻāina.He kūlana koʻikoʻi ka ʻoihana ukana ma ka ʻoihana textile.ʻO nāʻeke wahine iʻoi aku ka maopopo ma muli o nā hiʻohiʻona o nā mea kūʻai, ka makemake ikaika e pani i kaʻai, a me kaʻaiʻole o ka paʻaʻole, e hana ana i kaʻoihanaʻAʻole iʻikeʻia keʻano o lalo.Ma 2021, ʻo ka nui o ka mākeke o ka ʻoihana ʻeke lima wahine ma kahi o 114.635 biliona yuan.
(1) ʻeke ʻili wahine
Ma keʻano he mea nui o nāʻeke wahine kiʻekiʻe, hoʻohana pinepineʻia kaʻili i nāʻeke wahine o nā hōʻailona kaulana.I nā makahiki i hala iho nei, me ka ulu ʻana o ka mana kūʻai o nā wahine i koʻu ʻāina, ua hoʻomau ka nui o ka mākeke o nā ʻeke wahine ʻili a hiki i 39.32 biliona yuan i 2021.
2) ʻeke wahine hui
Me ka hoʻohana mau ʻana i nā mea hana like ʻole, hoʻonui mau ʻia nā ʻano o nā ʻeke lima wahine, a ua piʻi mālie ka mākeke o ka ʻoihana.I ka makahiki 2021, e piʻi ka nui o ka mākeke i 75.315 biliona yuan.
2. Kūlana lako
Hōʻike ʻia ka hāʻawi ʻana i nā kaulahao ʻoihana ukana kūloko i ka polarization koʻikoʻi i ka mākeke.ʻO ka mea mua, he haʻahaʻa haʻahaʻa ke kumu o ka ukana hale, nāwaliwali i ka mana brand, a haʻahaʻa i nā kumukūʻai markup.ʻO ke kumu kūʻai ma lalo o 500 yuan.ʻO ka lua, noho nā mea hōʻailona o nā ʻāina ʻē i nā laina huahana kiʻekiʻe, me nā kumukūʻai ʻāpana mai nā tausani a hiki i ʻumi kaukani yuan, me nā kumukūʻai kiʻekiʻe.ʻO ka haʻihaʻi o ka hōʻailona ua lilo i manawa kūpono no ka hoʻomohala ʻana i nā pahu ukana kūʻai kūʻai kūloko e like me Aihuashi a me 90Fen.He wela ke kūʻai ʻana o nā ukana a me nā ʻeke i 300-1000 yuan.
Ua ʻoi aku ka nui o ka 70% o ka ʻāpana o ka honua i ka hana ʻana o Kina, a ua noho ʻo ia i kahi kūlana koʻikoʻi ma ka honua.ʻOiai ʻo Kina ka mea hana ukana nui loa ma ka honua, ua ʻoi aku ma mua o 20,000 mau mea hana ukana, e hana ana i kahi kokoke i ka hapakolu o nā ukana o ka honua, a ʻo kāna māhele mākeke he nui.I nā makahiki i hala iho nei, me ka ulu wikiwiki o ka ʻoihana ukana, ke hoʻonui nei ka nui o nā hui ukana ma Kina.I kēia manawa, hoʻopaʻa nui ʻia lākou i nā panalāʻau kahakai o Guangdong, Fujian, Zhejiang, Shandong, Shanghai, Jiangsu, a me nā moku ʻo Hebei a me Hunan.ʻO ka hoʻomaikaʻi ʻana o ka pae i alakaʻi i ka pae kūʻai aku o ka ʻoihana ukana o Kina.
He kaulahao ʻoihana lōʻihi ko Kina ʻoihana ukana a he nui nā loulou kaʻahele.ʻO ka puka ʻana mai o ka e-commerce ua hoʻonui i nā ala kūʻai aku a hoʻololi i ke ʻano ʻoihana o nā hui ukana.Hoʻemi ka E-commerce i nā kumukūʻai kālepa, hiki i nā mea kūʻai ke hoʻopili pololei i nā huahana hou a me nā hōʻailona hou, a hiki ke kūʻai koke i nā ʻeke o nā hōʻailona like ʻole, ʻoiai hiki i nā hui ukana ke alakaʻi i ka hoʻolauna huahana, hoʻolaha, a me ke kūʻai aku ma o ka Pūnaewele, e hoʻopōkole i ke kahe a me nā loulou pili, hoʻomaikaʻi. pono.Me ka piʻi nui ʻana o ka e-kālepa a me nā hiʻohiʻona hana o ka paepae e pili ana, e hoʻomau ka emi ʻana o nā kumukūʻai hana, a ʻo ka e-commerce o ka ʻoihana ukana ka mea maʻamau.
I waena o lākou, ua koʻikoʻi ka hoʻolaha hoʻolaha ola i ka makahiki i hala.ʻO kona ʻoiaʻiʻo, ka launa pū ʻana i ka manawa maoli, a me ka manaʻo o ka mamao palekana ma ka ʻaoʻao o ka pale i hoʻokō i ka koi ikaika o nā mea kūʻai aku o ka poʻe i hiki ʻole ke hele i ka wā maʻi maʻi, e hana ana i ka hoʻolaha hoʻolaha ola i lio ʻeleʻele.Ua lilo ʻo Attitude i puka puka kaʻa i hopu ʻia e nā hōʻailona nui.Ma lalo o ke kahe nui o ka ea, nui nā ala e hui lima me nā heleuma kaulana, ka luna e hoʻopau i ka hoʻolaha ola kino, a hana i kahi lumi hoʻolaha ola brand.Ua hoʻāʻo pū ka ʻoihana ukana i ka hoʻolaha ola wai.Ma waena o lākou, ua hana koʻikoʻi nā pahu ukana e like me Aihuashi a me Bremen.Ua hoʻokumu lākou i nā pilina pili maikaʻi me Weiya, Li Jiaqi, Lieerbao, Sydney a me nā heleuma alakaʻi ʻē aʻe o Taobao, a loaʻa ka inoa maikaʻi a me ke kūʻai aku.Eia kekahi, ua hoʻonohonoho pū ʻo Aihuashi i nā lumi hoʻolaha ola o Tao Department, Douyin a me nā ala ʻē aʻe e hoʻonui i ka pilina me nā mea hoʻohana, i ʻike nui ʻia e nā mea pā.
He hopena brand ko ka ʻoihana ukana.Hoʻopili ʻia nā huahana ukana kūloko o Kina ma waena a me nā mākeke haʻahaʻa, me ka mana nāwaliwali a me nā kumukūʻai haʻahaʻa.Ma ke ʻano o ka hoʻonui ʻana i ka hoʻohana ʻana, ke nānā nui nei nā mea kūʻai aku i ka maikaʻi o ka huahana a me ka ʻike maka o nā ukana, a ʻo ka mākeke ukana ma waena a me nā kiʻekiʻe kiʻekiʻe e hiki ke hoʻomohala.
Wahi a nā helu helu, ma 2019, ʻo ka hoʻopuka ʻana o nā ʻeke wahine wahine ma kahi o 2.239 biliona.I ka makahiki 2020, ua hoʻomau ka ʻoihana i ka ulu mau, a hiki i 2.245 biliona.I ka makahiki 2021, ʻo ka puka o nā ʻeke wahine ma kahi o 2.351 biliona, a ʻoi aku ka haʻahaʻa o ka ulu ʻana ma mua o nā makahiki i hala.
3. Kūlana koi

Me ka hoʻomaikaʻi ʻana i nā kūlana ola a me ka hoʻololi ʻana o nā manaʻo o nā kānaka, ʻoi aku ka kiʻekiʻe a me nā koi o nā wahine hou no ke kiʻi ponoʻī, a hōʻike nā wahine iā lākou iho ma nā ʻano like ʻole.Ua lilo nā ʻeke i mea waiwai nui e like me nā lole a me nā mea hoʻonaninani.Wahi a nā helu helu mai nā keʻena kūpono, ma nā kūlanakauhale ʻEulopa papa mua me nā ʻoihana hoʻomohala hoʻomohala, ʻo ka ratio o nā hale kūʻai lole, hale kūʻai kāmaʻa, a me nā hale kūʻai ukana a me nā ʻeke lima ma kahi o 2:1:1, a ʻo nā kūlanakauhale ʻelua o ka pae ma ke ʻano he 4:2. :1.Akā ma Kina, ʻoiai ma nā kūlanakauhale papa mua e like me Beijing, Shanghai, Guangzhou a me Shenzhen, ʻo ka ratio o nā hale kūʻai lole, hale kūʻai kāmaʻa, a me nā hale kūʻai ukana a me nā ʻeke lima he 50:5:1 wale nō.ʻO ka hoʻohālikelike ʻana i kēia mau ratio like ʻole e hōʻike ana i ka mākeke nui o ka mākeke ukana o Kina.I ka wā e hiki mai ana, e hoʻonui ka mākeke ma mua o 20 mau manawa, a loaʻa ka mākeke.
I ka makahiki 2019, hiki i ka 963 miliona ke kūʻai aku ʻana o nā ʻeke wahine ma koʻu ʻāina.I ka makahiki 2020, ma muli o ka hopena o ke ahulau lei aliʻi hou, e lohi ka kūʻai ʻana o nā ʻeke wahine.E piʻi ka nui o ke kūʻai aku i ka 970 miliona, a e hoʻonui ʻia i 1.032 biliona i 2021.
4. Ka nānā 'ana i ke koena o ka lako a me ke koi
No ka manawa lōʻihi, ua lilo koʻu ʻāina i mea kūʻai nui i ka ʻoihana textile, a ʻaʻole ʻokoʻa ka mākeke ʻeke wahine.Ma ka mākeke kūloko, ʻo ka nui o ka hana a me ke kūʻai ʻana o ka mākeke ʻeke wahine o koʻu ʻāina ua emi mau ia ma mua o 50%, a ʻo ka nui o ka nui o ka hana ʻeke wahine e ʻeli ʻia ma nā mākeke o waho.
5. ʻĀina hoʻokūkū

Hiki ke hoʻokaʻawale ʻia ka ʻoihana ʻeke lima wahine i nā mea nani, kiʻekiʻe, waena a me ka nui.I kēia manawa, nui nā ʻoihana i loko o ka ʻoihana ʻeke lima wahine o koʻu ʻāina holoʻokoʻa, ʻoi aku ka haʻahaʻa o ka paepae komo ʻana o ka ʻoihana, a ʻo ka nui o nā ʻoihana liʻiliʻi a me nā ʻoihana liʻiliʻi i ka ʻoihana he mea nui, e hopena i ka polarization koʻikoʻi i ka wahine o koʻu ʻāina. ʻoihana ʻeke lima.ʻO nā laina huahana nani a me nā laina kiʻekiʻe e paʻa paʻa ʻia e nā mea ʻē aʻe, a ʻo ka waena waena o ka mākeke ʻo nā ʻĀpana haole e hoʻokūkū nei me nā ʻoihana alakaʻi kūloko, a ua hoʻomalu ʻia ka mākeke nui e nā hale liʻiliʻi liʻiliʻi.

Ma muli o ke ʻano o ka mākeke o ka ʻoihana hana ʻeke lima wahine a me ka paepae komo haʻahaʻa no ka ʻoihana, aia ka nui o nā hui ʻeke lima wahine ma koʻu ʻāina, a i kēia manawa ʻaʻohe hui alakaʻi me ka pono monopoly.I nā makahiki i hala iho nei, ua piʻi ka pae kālā o nā kamaʻāina Kina.I ka wā e hiki mai ana, ma lalo o ke ʻano maʻamau o ka hōʻailona ʻoihana, manaʻo ʻia e hoʻonui hou ʻia ka mākeke mākeke.

6. Kūleʻa mākeke
Wahi a ka hoʻomohala ʻana i ka home, ʻoi aku ka ikaika o ka hoʻokūkū ma ka mākeke ʻeke lima wahine o koʻu ʻāina, ʻoi aku ma waena o nā hōʻailona liʻiliʻi a me ka nui.Hiki iā lākou ke hilinaʻi wale i nā kaua kumukūʻai e loaʻa ai ka mākeke., ʻAʻole kiʻekiʻe ka manaʻo o ka mākeke, ʻaʻole ʻike ʻia nā pōmaikaʻi o nā ʻoihana alakaʻi i ka mākeke, a liʻiliʻi nā ʻokoʻa huahana ma waena o nā ʻano like ʻole.Ma 2021, ʻo ka CR4 o nā ʻoihana kūloko ma kahi o 16.75%, a aia ka mākeke i kahi ʻano hoʻokūkū ʻike.